'Nothing Beats A Londoner

Love Nike's new epic "LNDR" film from Wieden+Kennedy. Letting the youth be heroes of the narrative is brilliant, and set the stage for wider engagement/participation. It feels so natural, culturally speaking, and while I'm obviously an outsider, seems to capture London's special, shared spirit through a range diverse perspectives. Impeccable writing and craft, too... where to begin? And beyond Skepta, I don't know any of the celebs, nor do I understand half the insider references, but I watched this (three-minute) film five times voluntarily in the last 24 hours.