I was in Adweek

Got a nice writeup in Adweek by Tim Nudd on our "Day In the Life" series my team produces on behalf of Leo Burnett.

Two quick items I'd love to emphasize:

a) The team behind it does all the work here — they deserve all the credit for bringing it to life every month;

b) Re: that last question about when "we'll stop" — I missed the opportunity to stress that however long this series exists, I expect people-centric storytelling will continue to be a priority pillar for corporate and consumer brand storytelling. My biggest takeaways have been that these types of series are effective drivers for bigger-picture messaging, and what a great opportunity content in a mobile-first world can have for orgs hoping to reach both internal/external stakeholders with consistency / efficiency.