#SXLB: South By Leo Burnett
Editorial / brand journalism campaign to help Leo Burnett break through the noise and clutter at the annual South By Southwest Interactive festival in Austin, Texas.
Our team of agency filmmakers turned the lens on some of the biggest names at the conference, interviewing speakers, thought leaders, start-up founders and even celebrities like Shaquille O’Neal and Casey Neistat.
In the campaign’s fourth year, the agency struck a groundbreaking partnership with Huffington Post Live to distribute our content alongside its festival coverage.
Client: Leo Burnett USA
My Role: Conceived and developed the series; served as creative director and producer, and helped secure partnership with Huffington Post.
LB Sidenotes
Video content series dedicated to profiling Leo Burnett employees with interesting side hustles and passion projects. Over the course of 20+ episodes, the series featured musicians, visual artists and beyond, in locations ranging from Toronto to London to Buenos Aires. Sidenotes became a global sensation, demonstrating the myriad creativity housed across its worldwide network.
Client: Leo Burnett Worldwide
Role: Writer / producer / creative director
The Farmhouse Podcast
The Chicago-based Farmhouse innovation lab faced a communications challenge: The organization needed an engaging content vehicle that could evangelize its commitment to innovation and next-gen thinking; but unfortunately, due to the top secret, cutting-edge nature of its work, Farmhouse couldn’t share the exciting work it was delivering for clients.
The solution? An out-of-the-box format, a podcast (this was 2015), coupled with dynamic guests that would build an audience of innovators and differentiate the brand as a leading authority in the space. Ahead of its time, the series featured names like Jane’s Addiction frontman and Lollapalooza founder, Perry Farrell, Crate & Barrel founder Gordon Segal, Chicago Blackhawks owner Rocky Wirtz and many other notables.
Client: Farmhouse
Role: Conceived and produced series