South By Leo Burnett

Dr. Shaquille O'Neal, advisor to 15 minute real time video sharing startup Tout, explains how social media has secured his authenticity and enabled him to more easily talk smack and promote brands, but not at the same time. vimeo.com/channels/sxlb leoburnett.com/ Editor: Jason Uson Assistant Editor: Brandon Brown Shooter/Director of Photography: Andrew Goodwin Music: Cool Serbia Creative Directors: Doug Burnett & Pablo Jimenez Publishing & Content Editor: Kim Kauffman Director of Publishing & Content: Drew Wehrle Director of External Communications: Tina Stanton Corporate Communications Manager: Lynsey Roumell Digital Communications Specialist: Julia Curry

David Karp, founder of creative platform Tumblr takes five to speak with us about the evolving brand and its loyal users. His favorite part about working at Tumblr? Being surprised a thousand times over by how Tumblr fans use the tools. vimeo.com/channels/sxlb leoburnett.com/ Editor: Jason Uson Assistant Editor: Brandon Brown Shooter/Director of Photography: Andrew Goodwin Music: Cool Serbia Creative Directors: Doug Burnett & Pablo Jimenez Publishing & Content Editor: Kim Kauffman Director of Publishing & Content: Drew Wehrle Director of External Communications: Tina Stanton Corporate Communications Manager: Lynsey Roumell Digital Communications Specialist: Julia Curry

Rushkoff tells us about Fractalnoia, the difficulty of connecting things and ideas when the digital present is on overdrive - happening all at once. Buy his latest book, Present Shock: When Everything Happens Now on Amazon: http://www.amazon.com/Present-Shock-When-Everything-Happens/dp/1591844762/ref=la_B000AP9QLE_1_1?ie=UTF8&qid=1363793433&sr=1-1 vimeo.com/channels/sxlb leoburnett.com/ Editor: Jason Uson Assistant Editor: Brandon Brown Shooter/Director of Photography: Andrew Goodwin Music: Cool Serbia Creative Directors: Doug Burnett & Pablo Jimenez Publishing & Content Editor: Kim Kauffman Director of Publishing & Content: Drew Wehrle Director of External Communications: Tina Stanton Corporate Communications Manager: Lynsey Roumell Digital Communications Specialist: Julia Curry

We talk with Founder and CEO of Pandora Tim Westergren about the evolution of the music industry in the digital era. Tim hopes that the future of music will give rise to a “musician's middle class.” Editor: Jason Uson Assistant Editor: Brandon Brown Producer: Erin Dykman Executive Producer: Mary Ellen Farrar Production Studio: Beast Music: Hotfox Designer: Dan Forbes Shooter/Director of Photography: Kyle Obriot Publishing & Content Editor: Kim Kauffman Director of Publishing & Content: Drew Wehrle Director of External Communications: Tina Stanton Corporate Communications Manager: Lynsey Roumell A production by Leo Burnett.

As an author, speaker, co-founder of Alltop and former chief evangelist for Apple, Guy Kawasaki is a bit of a celebrity at South By Southwest. He was kind enough to talk to us a bit about his latest book, "What the Plus! Google+ for the Rest of Us," a primer for navigating the social platform. Kawasaki likens Google+ to the Macintosh -- a pretty bold statement -- but he explains here why he believes it's smart for everyone to jump on board. You can find more about the book at http://whattheplus.com. And you can find him on Google+ at https://plus.google.com/112374836634096795698/ Editor: Jason Uson Assistant Editor: Brandon Brown Producer: Erin Dykman Executive Producer: Mary Ellen Farrar Production Studio: Beast Music: Hotfox Designer: Dan Forbes Shooter/Director of Photography: Kyle Obriot Publishing & Content Editor: Kim Kauffman Director of Publishing & Content: Drew Wehrle Director of External Communications: Tina Stanton Corporate Communications Manager: Lynsey Roumell A production by Leo Burnett.